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ART WORKS Exhibit Opens!

7/24/2016

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Conceiving Brand through Logo Design

7/23/2016

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In designing the ARI logo, I had the humbling honour of working with a brilliant and generous team and I am grateful for the opportunity. Here I share a little of my thinking in the logo design process.

First, a journal "brand" must be conceived. The brand is not the logo, but what the logo promises—the attributes of some of the things the journal can offer. The brand is the journal's unique selling feature. The logo should be a reminder of these attributes. I was fortunate to know the work of the co-editors and examples of logos they liked helped me to see that they valued connectivity and overlap.

​I chose to use a turning wheel because it represents a dynamic team facilitating forward-thinking research in perpetual motion. The sum is greater than the parts. The wheel is interdisciplinary, unconventional, and part of the symbolic global. There is a peace sign in the logo representing support of social justice issues. The Venus symbol (circle substituted with iconic triangle dress) recalls feminist philosophies and sociology outlooks. The logo also alludes to Leonardo da Vinci’s Vitruvian man’s widespread arms and legs to symbolize inclusion, harmony, and aesthetics in the journal’s brand.

​https://ejournals.library.ualberta.ca/index.php/ari/about/history

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MacRostic Art Center                                                           405 1st Avenue NW , Grand Rapids, MN                               Join us! | Art & Wellness Weekend          

7/17/2016

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August 27 -28 | Celebrating Creative Wellness 
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Saturday, August 27, 9 a.m. – Sunday, August 28, 3 p.m. $200 members/ $250 non

Self-expression through the creative arts offers a healthy method of processing experience and renewing one’s emotional coffers. In August 2016, MacRostie Art Center will host an Art & Wellness Weekend in order to continue the conversation about ways to enrich our quality of life with creative practices. Sessions include: Therapeutic Yoga with Nicole Hoops, Art & Healing activity with Janet Miller, Expressive Painting workshop with Lea Friesen, Nature Art with Aaron Squadroni, En Plein Air Painting with Liz White, Somaesthetics yoga and creativity workshop with Pauline Sameshima, and Project Lulu exhibition with Arts Express healing activities through creative expression. Participants have the option to stay over-night for creative time and relaxation at the MAC, or arrange their own lodging and return Sunday morning for more creativity, wellness, and self-expression.
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    © 2022 Pauline Sameshima 
  • home
    • employment
    • education
  • academia
    • academic profile materials
    • editor-in-chief - JCACS
    • curator - LAIR Galleries
    • honours / funding
    • research model
    • active research projects >
      • previous research projects
    • publications >
      • books / special issues
      • articles / chapters
  • arts
    • curation - GALLERIES@LAKEHEADU
    • arts publications
    • exhibits
    • community /group projects
    • multi-modal >
      • tile mosaics
      • mixed media
      • textile arts >
        • wearable art
        • nuno felting
        • penny rug
    • digital >
      • graphic design
      • posters
      • websites / logos
      • videos
      • photography >
        • orchids
        • light photography
  • News
  • contact